Event planning requires a strategic and detailed planning process. This process needs to include pre-event planning, on-site coordination, continuous maintenance and thorough pre- and post-event cleaning.
Often when planning events, the behind-the-scenes tasks can be forgotten about. One of the most commonly forgotten yet essential tasks is the creation and supervision of a strategic cleaning plan.
From preparing the event space to be clean and polished ready for attendees to arrive, to the long and extensive clean-up of debris, bacteria and decorations, event cleaning requires precision, efficiency and a keen eye for detail.
Throughout the year, retail stores may need to host a variety of events:
- Product launches
- Grand openings
- In-store celebrations or promotional days
- Clearance sales
- Seasonal sales
For each of these, cleaning plays a vital role in creating the right impression and ensuring everything runs smoothly. With expertly trained cleaning operatives and industry-grade equipment, your cleaning partner can provide many event cleaning solutions to enhance your events.
The Key Stages of Event Cleaning
Your cleaning partner is there to support you throughout the whole event, not just before and after. Research by RetailNext shows that retail stores track in 40.5% more footfall a week during a sales event compared to a regular day. Research like this proves that cleaning support for retail events isn’t a single step—it’s a process.
| Stage | Cleaning Contribution |
| Pre-Event |
|
| During Event |
|
| Post-Even |
|
With each stage of event planning comes a precise procedure. Planning events sometimes means tight turnaround times, communicating with your cleaning partner can help reduce the stress of these turnarounds. Providing overnight or early morning cleans where necessary, timings can be met.
Consumer Perceptions on Event Cleaning
Event planners and cleaning teams need to collaborate closely. Cleaning operatives are often the first to arrive and the last to leave, and their schedules need to align with set-up, and take-down.
Research by Talking Retail found that 62% of shoppers are concerned about how clean retail stores are, showing the importance of store presentation. A clean and sanitised retail venue will ensure customers leave with good impressions on your brand and products.
How professional cleaning support makes the difference on consumer perception:
- Customer Experience – Shoppers can focus on the event, not on litter, sticky surfaces, or messy restrooms. Allowing customers to leave with only positive perceptions on the event, the products and your brand.
- Health and Safety – Clean floors reduce slip hazards, and sanitised touchpoints help prevent illnesses; ensuring customers feel valued.
- Efficiency – Professional teams can work quickly and discreetly, ensuring minimal disruption of the customers attendance at the event.
Event Safety
Alongside assisting with cleaning tasks, your cleaning partner helps reduce risk and enhance event safety. Running an event that is open to the public comes with great risk; from trip hazards, spillages and waste overflow, events can cause risks for illness and harm.
Without due care, tasks that are seen as ‘small’ and ‘easy’ can cause great harm. Researchers show that with improper disposal of waste materials such as packaging, paper, and plastic can contribute to the spread of fire. Having a productive cleaning team on site during your event can limit that risk to ensure that emergency exits are never obstructed and waste is disposed of safely and correctly.
Here are just a few of the key ways your cleaning partner actively supports event safety and reduces potential risks:
- Waste Overflow: Cleaning staff are expertly trained on how to properly dispose of waste safely and sustainably.
- Unexpected Incidents: Large number of public members grouped into rooms can cause various incidents due to areas becoming messy and floorspaces cluttered. Cleaning staff can assist with clearing liquids and materials from walkways, helping stores hazard-free during events to avoid any slips, trips or falls.
- Emergency Preparation: Cleaning teams play a crucial role in maintaining clear and accessible emergency routes. By ensuring that exits, stairwells, and pathways remain unobstructed, they help event organisers meet safety regulations and ensure swift evacuation if required.
Sustainable Responsibility
Modern consumers may expect events to align with sustainability goals. With retail events generating large amounts of waste, a professional cleaning partner can ensure waste is not only collected quickly but also disposed of responsibly. Implementing recycling streams with clear signage and strategic placement, the waste generated can be managed efficiently.
As an eco-conscious cleaning provider, we use sustainable equipment and products to further demonstrate our and your commitment to reducing environmental impact. As well as protecting the environment, this also protects product users from illness due to consistent inhalation of chemical fumes. This approach also reassures customers that the event they are attending reflects their own values around responsibility and care for the environment.
Behind every successful store event lies a team working to keep your stores sanitised, organised and enjoyable. From the sparkle of polished floors to the reassurance of sanitised touchpoints as your retail cleaning partner, we can enhance guest experiences and uphold the highest standards of cleanliness.
Get in Touch
With a proactive team on site, you can be confident that your store will look its best, your customers will feel welcome, and your brand reputation will shine long after the event has ended.
Give our friendly team a call today on 01279 944332 or email helpdesk@doccleaning.com to find out more about our retail cleaning services.